• Italian Sprezzatura
    News

    Italian Sprezzatura

    One of the biggest trends in both fashion and fragrance for 2024 is a concept called ‘sprezzatura’. It’s an Italian word pronounced ‘sprettsa-tu-ra’ that first appeared in Baldassare Castiglione’s 1528 The…

  • The Must Read: Beautiful Scent
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    The Must Read: Beautiful Scent

    The Must Read: Beautiful Scent: The Magical Effect of Perfume on Well-Being Fragrance executive Joachim Mensing has just published one of the most fascinating books on fragrance of the past decade.…

  • Model Stella Maxwell stars in the Moschino Toy2 Bubble Gum ad campaign
    News

    How to Model for a Fragrance Brand

    Model Stella Maxwell’s guide to modelling in a Moschino scent campaign Stella Maxwell has reached the pinnacle in the modelling world: She’s landed a global ad campaign for a luxury fragrance…

  • News

    Happy Galentine’s Day

    Happy Galentine’s Day: February 13th Of all the holidays throughout the year, there is one we particularly love: Galentine’s Day. This occasion takes place on February 13th year and celebrates women’s…

  • Bvlgari Pour Homme Eau de Parfum
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    Bvlgari Pour Homme’s new Olfactive Concentration

    Bvlgari Pour Homme’s new Olfactive Concentration If you’ve traveled through Asia in the past few months, it is likely you’ve smelled one of the region’s most popular fragrances. Italian jeweller’s Bvlgari…

  • Moschino Toy 2
    News

    Happy 6th Anniversary, Moschino Toy 2

    Happy 6th Anniversary, Moschino Toy 2 At Scent Lodge, we love celebrating birthdays and anniversaries. This is particularly important in the hyper-competitive world of fragrances. With upwards of 700 new scents…