5 iconic italian men’s scents

Five iconic Italian men’s scents worth trying.

When it comes to men’s fashion and fragrance, Italy is a global trendsetter. Thanks to generations of craftsmen and artisans, Italians are taught from a young age to appreciate beauty and quality. It was Ermenegildo Zegna who in the early 1900s modernized men’s suit fabrications with ultra-lightweight wools and luxurious cashmeres that revolutionized men’s suiting. Brioni, a fellow luxury menswear brand, hosted the very first men’s fashion show complete with a collection of multi-coloured tuxedoes that are cutting-edge to this day. And Gianni Versace brought a jet-set lifestyle to his men’s collection that was full of sex appeal.

Few know that Italy pioneered many of the modern fragrance trends we see today. It was in Venice where members of the Royal Court and wealthy business owners hired perfumers to created signature scents. Many commissioned artisans to develop unique fragrances for the famed Venetian balls. Since Venice lay at the gateway to Europe along the spice route, perfumers had access to dozens of exotic spices and ingredients that led to incredible creativity in perfume artistry. These perfumers were also amongst the first to advertise their creations through posters and booklets describing each new scent.

When it comes to iconic men’s fragrances, there is a distinctive masculinity to each. Italians love woody-aromatic scents with ingredients native to their country. That’s why you will find cypress, Italian citrus and salty accords (from the Mediterranean). It’s this balance of lemon, bergamot, rose and woods that gives these scents an elegance and refinement not found in many other scents.

Scent Lodge has selected five iconic Italian men’s scents that are worth trying the next time you visit a fragrance counter or shop online. Each has won awards and been a bestseller.

Versace Eros

This fresh woody-citrus scent for him boasts notes of mint oil, green apple, Italian lemon, geranium flower, Atlas cedar, Madagascar vanilla and oakmoss.

This rich aromatic-woody scent for him blends notes of leather, iris, tuberose, benzoin and guaiac wood,

A fresh woody fragrance for him, this scent features notes of green lemon, ginger, pink pomelo, lavender, pomarose, jasmine, sandalwood, oakwood, birch, patchouli and vibrant musks.

This is truly an iconic men’s fragrance throughout Italy. It’s an aromatic-fougere scent with notes of lavender, basil, spruce, rose, bay leaf, cinnamon, carnation, patchouli, tonka bean and vetiver.