Bvlgari Introduces Allegra Ma’Magnifica Fragrance

Italian luxury brand Bvlgari has just added a new fragrance to its ultra-prestige Allegra collection. Ma’Magnifica is a sophisticated floral-woody-musk scent for her that blends the highest quality sandalwood with premium rose essence.

There is even a powdery facet to the scent that gives it a tenderness.  It’s a majestic eau de parfum composed as a tribute the beauty and alluring warm aura of Italian women. In fact, it is a celebration of the power and importance of women throughout Italy.

You’ll notice the signature Allegra flacon is dressed in soft pink with lilac accents.

The silhouette is a nod to the famous glassblowers of Venice who craft glass using ancient traditions.

Bvlgari Allegra fragrances are available exclusively in Canada at Holt Renfrew and

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  • Brenda Cremer
    May 4, 2023 at 4:32 am

    This fragrance sounds amazing. And the bottle is devine!

  • Rhonda Stefani
    May 2, 2023 at 4:47 pm

    All the Bvlgari bottles are so gorgeous! Love the scent description & notes used, I look forward to smelling this one!

  • Linda L
    May 2, 2023 at 6:25 am

    Love a floral woody musk scent with sandalwood and rose. The flacon is gorgeous in pink with lilac top and base.

  • Angela Citrigno
    May 1, 2023 at 7:49 pm

    The bottle is gorgeous 🩷💜🩷 This will be the year I try this beautiful line of fragrances by Bvlgari

    May 1, 2023 at 9:17 am


  • Mariola Daher
    May 1, 2023 at 7:52 am

    Love this bottle design 🤩🤩