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Coach announces NBA star Jayson Tatum as new brand ambassador

Coach announces Jayson Tatum as new brand ambassador

Jayson Tatum for Coach
Jayson Tatum for Coach

American professional basketball player Jayson Tatum has inked a deal with Coach to be an ambassador for the house. Rooted in Coach’s Courage to Be Real mission of inspiring others through exploring all sides of yourself with confidence, the partnership marks a new chapter in the house’s vision of Expressive Luxury and purpose-driven storytelling that champions fashion as a platform for courageous self-expression.

Tatum is an NBA star who forged his own path in the sports industry, bringing his unique experiences and inspiring story of following his dreams in the face of adversity to the court. From establishing The Jayson Tatum Foundation to provide resources, opportunities, and education to underprivileged children and families, to being a multi-time All-NBA First Team selection — he has created a distinguished career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility.

“This partnership is a bit of a full circle moment for me,” said Tatum. “I’m always trying to push my own limits, and I look forward to working with a brand, like Coach, which celebrates this.”

“I’m very happy to welcome Jayson to the Coach family,” said Coach Creative Director Stuart Vevers. “Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach. I admire his dedication to his community, as well as how he explores and celebrates who he is through his personal style. I look forward to our collaboration and to exploring Coach’s fashion language through the lens of his story and style.”

Tatum stars in the new global campaign for the Coach for Men fragrance. He’s photographed walking the streets of New York City dressed in a crisp white shirt, tapered black pants and a Coach leather car coat. The bottle appears in the bottom right corner.

Coach for Men is a woody-aromatic fragrance for him that pairs notes of suede, Haitian vetiver and coriander with lavender and pear. The addition of a kumquat note adds a burst of freshness. The composition was created by perfumers Anne Flipo and Bruno Jovanovic.

NBA star Jayson Tatum
NBA star Jayson Tatum

Coach fragrances are available in Canada at scentlodge.com


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1 Comment

  • Reply
    Linda L
    September 17, 2024 at 9:03 pm

    A wonderful choice….inspiring, self confident, ambitious and authentic!

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