Fans of American fashion brand Coach will be excited to learn there is a new signature men’s fragrance launching in the coming weeks. It’s called Coach Blue and it once stars actor Michael B. Jordan, the global face of Coach Men’s fashion & fragrance.
“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach,” explains Stuart Vevers, Coach Creative Director.
Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber.
Coach Blue Ingredients: Lime oil, absinthe, grapefruit, ozone accord, black pepper, cedar leaf, cedarwood, amber and sandalwood
Shot in the desert outside of Los Angeles, the ad campaign is inspire by the American road trip, open spaces and blue skies. It’s art directed by Fabien Baron and shot by fashion photographer Craig McDean.
What’s special about the Coach fragrance bottle is the silver turnlock spray cap, a detail used in the brand’s luxury bags. You’ll notice the horse and carriage emblem, a symbol of Coach’s rich history of craftsmanship, embossed onto the glass. The shade is a deep ombré blue hue.
Coach is one of America’s iconic fashion brands originating in Manhattan in 1941 as a house of leather. Today, it is a leading design house of modern luxury accessories and lifestyle collections with a long-standing reputation built on quality craftsmanship. It is described as free-spirited Americana.
Coach Blue will be available at thebay.com, shoppersdrugmart.ca, Hudson’s Bay stores and select Shoppers Drug Mart stores.