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DKNY’s Be Delicious Turns 18

DKNY’s Be Delicious turns 18. Here’s why we love it today.

dkny be delicious
DKNY be delicious

When New York fashion designer Donna Karan unveiled her signature DKNY Be Delicious fragrance 18 years ago, the bottle design caused a sensation. Here was an apple-shaped flacon that represented the spirit of New York City, ‘The Big Apple’. The vibrant green juice was an unexpected choice – most thought Karan would insist on red. But it turned out to be a brilliant marketing decision as the green stood out on counters and in store displays. The tart green apple note in the scent gave this fruity-floral scent for her an uplifting and fresh character.

green apple notes
green apple notes

Perfumer Maurice Roucel is the brainchild behind Be Delicious and the composition stands up to this day. In fact, we love it more today than when it first launched and that is saying something.

magnollia notes
magnollia notes

Roucel skillfully balances mild and tart notes with green apple, cucumber, grapefruit and magnolia paired with lily-of-the-valley, tuberose, violet and rose.

sandalwood notes
sandalwood notes

Soft woody notes of sandalwood and warm amber balance the scent perfectly. It has a bright and energetic quality without being too overbearing. What’s remarkable about Be Delicious is how Roucel is able to have all these ingredients work so harmoniously.

DKNY Be Delicious
DKNY Be Delicious

Happy 18th anniversary, Be Delicious. We’re betting you’ll be around for another 18!

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  • Nicole
    September 1, 2022 at 7:22 am

    I remember when this came out. You are right. It’s still good.

  • JENN
    August 15, 2022 at 5:25 pm

    This one is a iconic perfume! I grew up seeing it everywhere. Happy 18th anniversary!

  • September Dee
    August 15, 2022 at 4:10 pm

    This is refreshing and the perfect every day scent.

  • Dawn C Purcell-Musgrave
    August 15, 2022 at 2:57 pm

    One of my ultimate favorite perfume’s so clean

  • Valerie Warmington
    August 15, 2022 at 10:12 am

    Absolute decadence to carry you from a daytime fragrance to evening!


    August 12, 2022 at 9:00 pm

    sounds delicious!