Exclusive photos from inside the fragrance photo shoot of the year: MCM Crush
Most fragrance ad and video shoots are sombre affairs. Under the klieg lights in a massive studio you’ll find the creative director, photographer, fashion stylist, makeup artist, manicurist, models, set designer and various brand managers. The photographer will stare into the camera then study the images on computer screens as he or she shoots literally hundreds of images to get the perfect one. With so much riding on these campaigns, there is a lot of pressure on everyone involved.
With this in mind, we were thrilled to see a fragrance photo shoot that looked like a party. Models Io Sekine, Mekdalawit Mequanent and Simona Kust appeared to be having the time of their lives, smiling and laughing. Clearly photographer Charlotte Wales set a very relaxed mood for the set as fashion stylist Monika Tatalovic and makeup artist Niamh Quinn prepped the models for the shoot. Here are some exclusive photos from the campaign. We wish we were there.
MCM Crush is a floral-fruity-woody fragrance for her that combines frozen pear, rosy pink pepper and tart black currant with beautiful Rose de Maie Absolute and White Peony Infusion. Upcycled Cedarwood and Cashmere Wood add an elegance and blend seamlessly with the floral notes.
Marilyn
September 7, 2024 at 4:03 pmBeautiful fun photoshoot!
Linda L
September 7, 2024 at 3:06 pmA fun loving ad campaign indicative of this uplifting young scent and its pretty “pink” bottle …MCM “crushed” it!
Brenda Elkins
September 6, 2024 at 12:27 pmThe models really did look as they they were having fun during this photo shoot. It’s a brilliant advertising campaign which conveys the bright, fun and youthful spirit of the fragrance. The iconic backpack bottle is so appealing in this pink colour. @BrendaECoventry
Liz Howard
September 4, 2024 at 8:01 pmHow fun and the pink bag is beautiful!
Jody Farr
September 2, 2024 at 7:56 amSuper cool information on how these amazing pictures are created and the hard work behind each one! Love MCM!!
Angela Citrigno
September 1, 2024 at 7:04 pmBeautiful! As they say pretty in pink. 💖💖💖 This is one of my favourite shaped fragrance bottle.
September Dee
September 1, 2024 at 1:41 pmThis campaign epitomizes youthful spirit! Well done!