Bvlgari Allegra Passeggiata, a scent that ‘echoes lively good times’

Bvlgari’s fragrance designed to ‘echo lively good times’ appeals to consumers looking for mood-lifting scents.

Bvlgari’s ultra-premium collection of women’s fragrances called “Allegra” is unique in the world of modern perfumery. That’s because perfumer Jacques Cavallier is given the mandate to design luxurious scents inspired by Italian emotions. He’s expressing the joy and wonder of this beautiful country through the olfactory senses. From the joy of the summer sun reflecting off Lake Cuomo to the thrill of an evening festival in Rome, they eau de parfums are meant to evoke joyful emotions.

Passeggiata is the Italian term for ‘stroll’ and it is the name of a gorgeous mood-lifting fragrance for her. Jacques has blended a scent that in his words ‘echoes lively good times’. It’s a fresh, yet generous floral-musk scent for her that pairs the sunny, radiant character of ylang-ylang flower with a fresh, juicy milky musk.

“Bvlgari Allegra Passeggiata Eau de Parfum invites you to take a delightful stroll around the city. It radiates the flamboyant scents of an extraordinary flower, blossoming both morning and evening: ylang-ylang, which shines at the heart of the fragrance,” says the brand. “Gradually the evening air becomes languid, tender and comforting like the woody nuances of the scent. Passegiata exhales the blossoming milky warmth of musky scents, Bvlgari’s signature. More than a moment of relaxation, this fragrance is a promise of an exhilarating evening and exuberant ode to life. Wear it alone or enjoy infinite possibilities when you magnify this eau de parfum with one of the exclusive Magnifying Essences.”

Ylang-Ylang’s shining moment

Ylang-ylang flower boasts a dreamy and romantic aroma that is floral with facets of creamy, balsamic, sugary honey and powdery custard. It is similar to intoxicating jasmine. Perfumers love to work with it because it blends very well with other flowers and ingredients. It has a richness that makes a fragrance smell luxe and special.

The scent of ylang-ylang is extracted using steam distillation which delivers a potent essential oil. A grading system is used to classify the type and strength of the oil. Bvlgari uses the very finest ylang-ylang essential oil in the world.

“Bvlgari Allegra Passegiata Eau de Parfum is a beaming floral musk embodying the cheerful feeling of spending a moment together after a traditional stroll in Italy.”

Brand: Bvlgari Allegra Passeggiata

Scent style: a fresh floral-musk scent for her

Description: Bvlgari Allegra Passeggiata is a fresh floral-musk scent for her blended with the highest quality ingredients. (Passeggiata is Italian for ‘stroll’)  “Fruity, floral and gorgeous under a joyful sunset,” explains perfumer Jacques Cavallier of his creation.

Ingredients: ylang-ylang essence, musks

A recent research study revealed that Gen Z consumers are buying fragrance to boost their moods. They see it as an ‘essential’ product that gives them more confidence and makes them feel happier. It’s one of the reasons the Bvlgari Allegra fragrance collection is so popular worldwide now.

Made it Italy Bvlgari Allegra fragrances are available exclusively in Canada at Holt Renfrew.

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