John Legend for Montblanc

John Legend for Montblanc

An iconic men’s fragrance has new ad campaign starring a very high profile musician and both share the same name. Montblanc Legend Eau de Toilette, which debuted in 2011, rocketed to the top of retailers charts upon its launch and remains a global bestseller to this day. The aromatic-fougere scent for him is masculine and fresh with good longevity thanks to a balanced blend of contrasting notes such a bergamot and lavender, sandalwood and geranium.

To introduce this scent to a new generation, John Legend has agreed to partner with the brand and star in a campaign featuring both still images and a slick video.

“I am excited to embark on this exciting chapter with Montblanc Legend. Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation and creativity, and Legend reflects these values with its original and beautifully crafted fragrances. As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend,” says John.

“Montblanc Legend and John Legend share much more than a name,” adds Vincent Montalescot, Montblanc Chief Marketing and Merchandising Officer. “They also share attributes that make this relationship particularly meaningful. Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression. As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that move audiences across generations and geographies.”

The film and print campaign developed by Fred & Farid New York, directed and photographed by Guy Aroch, celebrates the sacred creative process across time. “This campaign is a celebration of the creative process across time,” says Fred & Farid New York. “We wanted to create a visual and auditory experience that captures the essence of inspiration – those fleeting moments when an artist connects with something greater with themselves.”

Montblanc Legend Eau de Toilette is an aromatic-fougere fragrance for him composed by renowned perfumers Olivier Pescheux Celine Perdriel. They create a rich and complex scent by handpicking ingredients such as lemon verbena, red apple, pineapple and geranium. It’s a scent with character that changes as it dries down on skin and slowly reveals its notes

Scent Style: an aromatic-fougere fragrance for him

Key ingredients: lavender, pineapple, bergamot, lemon verbena, red apple, dried fruits, oakmoss, geranium, coumarin, rose, tonka bean, sandalwood

“We tried to make the fragrance filled with contrasts, combining notes that evoke strength and tenderness, tradition and modernity,” says Pescheux. “The composition opens with fresh aromatic tones of bergamot, lavender, pineapple leaf, and exotic verbena. The heart emphasizes oakmoss note merged with geranium, coumarin, apple, rose and Pomarosa molecule (notes of dried fruit). The base contains sandalwood, tonka and evernyl.”

Montblanc Legend Eau de Toilette is available at Shoppers Drug Mart stores, shoppersdrugmart.ca, Sephora stores, sephora.com and select pharmacies across Canada.

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