The NEW MCM Crush Eau de Parfum is a vision in pink, a playful fruity-floral scent for her.
German luxury fashion house, MCM, embraces its heritage of sophisticated rebellion with a captivating new scent: MCM CRUSH, a fruity-floral-woody eau de parfum. This new fragrant journey is custom-tailored for the fearless rule-breakers and forward-thinking trailblazers.
Sabine Brunner, President of MCM stated, “MCM continues to pioneer new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free spirited women, embarking on a journey of adventure, friendship and love. The MCM CRUSH fragrance is here to build unforgettable memories.”
Inspired by the strength that emerges from female friendships, MCM CRUSH pays homage to themagnetic and playful energy that arises when women uplift and support each other. CRUSH Eau deParfum captures the unforgettable moments of sisterhood with a daring blend of effervescentblossoms and exquisite woods, delivering an enchanting experience that shatters the boundaries ofconventionality.
This floral fruity scent bursts open with an invigorating explosion of apricot nectar and frozen fruits. At its heart, a profusion of hand-picked Rose de Mai, Magnolia, and White Peony orchestrates a voluptuously sweet and sensuous intrigue. Anchoring the base notes is a signature blend of Cedarwood, Ambrette, and Cashmere Wood, leaving a lasting impression of sophistication and allure.
Principal Perfumer Frank Voelkl of Firmenich, the architect of MCM CRUSH, said, “Through a contrastof hot and cold ingredients, I played with multifaceted fruits and ambers to craft a comfortingtransparency that feels familiar yet unexpected.”
MCM CRUSH is responsibly created, adhering to a vegan and cruelty-free formula. It is composed with over 66% biodegradable ingredients and employing over 83% of its components crafted using green
chemistry principles. Over 85% of its sustainably sourced Naturals Together™ ingredients contributepositively to local communities worldwide. Key ingredients include:
Top Notes: Frozen Pear, Pink Pepper SFE, Black Currant, Apricot Nectar
Middle Notes: Magnolia, Rose De Mai Absolute, White Peony Infusion
Base Notes: Upcycled Cedarwood Virginia Naturals Together™, Ambrette, Cashmere Wood
The award-winning bottle, inspired by the brands iconic backpack, is now featured in an edgy pink tone with rose gold hardware encapsulating this spirited new scent.
MCM Crush is available on the Scent Lodge online store at scentlodge.com
7 Comments
Daniela Sborlini
August 27, 2024 at 7:28 pmReally love this brand and love the pink 🩷
Alayne Langford
August 19, 2024 at 3:30 pmThe bag is too cute! 🩷
Liz Howard
August 18, 2024 at 10:51 pmOMG, this sounds spectacular, with the frozen pear, the white peony and the bottle is absolutely perfect! 🩷
Angela Citrigno
August 16, 2024 at 9:11 pmLove the pink colour and the scent notes sound pretty. Frozen pear as a top note very interesting. The MCM bottle is one of my favourites. A perfume that is environmentally green is very impressive. I love the photography that is use to promote CRUSH. One of my favourites is the pink MCM purse with the CRUSH fragrance bottle and the stuffed animal with the CRUSH fragrances bottle. Can’t wait to smell this one.
Jody Farr
August 16, 2024 at 7:25 amI love MCM but this brings it one level up! Wow it’s so adorable and just perfect for anyone loving fruity tones. Wow Wow Wow!!!!
September Dee
August 15, 2024 at 12:02 pmI imagine this will be a be hit with MCM fans.
@tserings
August 15, 2024 at 7:38 amUse of frozen fruit notes is fascinating! No doubt another stellar perfume from MCM!