MCM Fragrance Collector Minis

MCM Collector Minis

This just may be the best designer fragrance value of the season. A set of two collector MCM Eau de Parfum minis for $18 at thebay.com and Hudson’s Bay stores. The bottle design was inspired by MCM’s luxury backpacks that are a favourite of K Pop stars and Gen Z alike.

Brand: MCM

This modern fruity-green floral scent for her or him blends notes of raspberry, apricot, white peony and jasmine absolute with hints of vanilla, sandalwood and violet leaf. It achieves a perfect balance between floral, fresh fruit and smooth woody notes. Contemporary and stylish.

Ingredients: raspberry, apricot, white peony, jasmine absolute, violet leaf, white moss, vanilla, ambrox and sandalwood.

What makes MCM interesting is its ability to bridge the worlds of street fashion and luxury design. A compact backpack will set you back about $900, while a roomier version can exceed $1,400 depending on the finish and detailing. If you study the silhouettes and detailing carefully you can almost see an Apple-like quality – clean lines, perfect proportions and above all, functional. These are items crafted to perform and look good.

“The young generation expects brands to be interactive and for luxury to be functional,” explains MCM Chief Visionary Officer Sung-Joo Kim. She explains that millennials are born with computers, so they have a completely different approach to life and expect brands to be digital. She wisely noticed early on that traditional luxury houses appeared as ‘temples, one-sided and arrogant’ and this turned off young consumers. MCM was to be interactive and responsive.

These MCM minis would make great stocking stuffers!!

MCM is available at thebay.com, Hudson’s Bay stores, Shoppersdrugmart.ca and select Shopper’s Drug Mart stores.

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