MCM Holiday Fragrance Quiz

MCM Holiday Fragrance Quiz

How well do you know MCM, the buzz-worthy luxury backpack brand?

Here are 12 questions to test your knowledge of this luxury backpack brand.

Questions:

1. What Selling Sunset star was the face of MCM’s holiday campaign in 2022?

2. What is the tart, bright, fruit note you first smell in MCM Eau de Parfum?

3. Who created the MCM brand?

4. What supermodel starred in MCM’s autumn 2023 campaign?

5. How long will a spray of MCM EDP last on your skin?

6. What does Sung-Joo Kim, MCM Chief Visionary Officer, call loyal brand customers?

7. What inspires all MCM fragrances?

8. What is the name of the famous print you find on MCM creations?

9. Name three ingredients in the original MCM Eau de Parfum

10. What famous 1980s nighttime soap opera featured MCM luggage?

11. What is the name of the new MCM fragrance for men? Can you name three notes?

12. What category of fragrance is MCM Ultra Eau de Parfum? We’ll give you a hint. Here are the notes: black currant, pink pepper, Pink Lady apple, apricot nectar, tuberose, jasmine sambac, cedarwood, golden amber and tonka bean

Answers:

1. Christine Quinn. Ms Quinn is the breakout star in Netflix’s American reality tv series Selling Sunset that follows the adventures of a group of female realtors selling luxury homes in Los Angeles. The show was nominated for a Primetime Emmy Award for Outstanding Unstructured Reality Series in 2021.

2. Raspberry. Perfumers like using raspberry in fragrances because it can be sweet, juicy or tart making it a nice alternative to classic citrus ingredients. It also blends beautifully with floral notes.

3. The company was actually founded in 1976 in Germany by a man named Michael Cromer Munchen who had the vision to create a new heritage accessories brand for the next generation. It hit a peak of popularity in 1993 when it owned 250 boutiques worldwide with annual sales of $250 million. In 2005, worldwide rights to the brand were sold to Ungjoo Group under the direction of South Korean businesswoman Sung-Joo Kim. She hired designer Michael Michalsky and relaunched MCM in 2006 which became a sensation throughout Asia. It’s known as the luxury backpack brand.

“The young generation expects brands to be interactive and for luxury to be functional,” says MCM Chief Visionary Officer Sung-Joo Kim. She explains that millennials are born with computers, so they have a completely different approach to life and expect brands to be digital. She wisely noticed early on that traditional luxury houses appeared as ‘temples, one-sided and arrogant’ and this turned off young consumers. MCM was to be interactive and responsive.

4. Cindy Crawford

5. It lasts 4-5 hours. An eau de parfum will typically contain 12 to 20 percent essential oils so it will have much longer wear than an eau de toilette.

6. Global Nomads

7. Travel. “Emotion is the epicentre of all journeys and destinations. For MCM, a brand with a strong travel heritage, we wanted to conceptualize our DNA of mobility through a fragrance that captures the essence of discovery – from sentiment to scent. Our consumer is not confined by rules, gender, boundaries or location – travel is their creative expression. The MCM fragrance joins them on their journey across imaginary, physical and digital domains,” says Dirk Schoenberger, MCM Global Creative Officer.

8. The cognac visetto

9. Raspberry, apricot, white peony, jasmine absolute, violet leaf, white moss, vanilla, ambrox super, sandalwood

10. Dynasty. Blake and Krystal carried MCM luggage on their travels. Pop star Diana Ross used it exclusively when touring the world at the same time.

11. Onyx.  It’s an energizing woody-fougere scent for him that blends notes of ginger, pink pepper, grapefruit, violet leaf, basil, lavender, clearwood, Haitian vetiver and tonka bean

12. MCM Ultra is classified as a floral-woody scent for her. That’s because the heady white floral notes of tuberose and jasmine are balanced by the smooth cedarwood.

MCM fragrances are available in Canada at Shoppers Drug Mart and Hudson’s Bay

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