MCM’s Stylish Ultra Eau de Parfum

MCM’s Stylish Ultra Eau de Parfum boasts a tart/sweet Pink Lady Apple note.

Luxury backpack brand MCM is launching a stylish new fragrance for her this Fall called “Ultra”. The woody-floral scent features an unexpected star ingredient: Pink Lady apple, an ingredient that is both tart and sweet. The autumn fruit note perfectly balances the white flowers of tuberose and jasmine.

Inspired by the brand’s iconic backpack in eye-catching Berlin Gold, ULTRA features a bold scent profile and showstopping glossy packaging that matches the opulence of this soon-to-be cult classic scent. Fusing expert craftsmanship with new technologies, MCM ULTRA pushes boundaries and awakens the senses. The modern MCM woman refuses to be guided by preconceived notions or rules.

MCM ULTRA invites all women to embrace their own individuality and journey, encouraging the belief that anything is possible. The contemporary fragrance inspires an optimistic attitude and the confidence to live freely and creatively.

The fragrance opens with a burst of juicy Blackcurrant. Lush Pink Lady Apple and natural Italian
Bergamot combine together with the spicy-sweet rush of Pink Pepper. Tuberose and Jasmine add a creamy youthful floralcy. At the heart, Cedarwood, Tonka and Moss fuse together to create an ultramodern signature layered with addictive golden Amber.
Renowned perfumer Frank Voelkl was the architect behind the unforgettable scent. “Lush Jasmineand Tuberose florals are contrasted with fougere elements, like Tonka and Moss, weaved together with the intention of delicate balance to create an unapologetic, full-of-attitude feminine signature,” says Voelkl.

MCM ULTRA’s Vegan formula is made with green chemistry principles – 74% of the ingredients are biodegradable – and also contains 79% responsibly sourced Naturals Together™ingredients that make a positive social impact to local communities all over the world. Key ingredients include:

Pink Pepper: Extracted using one of the industry’s most advanced and sustainable
extraction technologies, to preserve the natural, spicy freshness of the olfactive profile.

Tuberose: A special co-extraction of natural and synthetic tuberose elements creates the
hyper-fresh floralcy in the fragrance.

Cedarwood: Sustainably collected in partnership with local farmers, it lends the fragrance its
dynamic woody facet.

Top Notes: Black Currant, Pink Pepper, Pink Lady Apple, Bergamot Italy NaturalsTogether™
Middle Notes: Apricot Nectar, Tuberose, Jasmine Sambac
Base Notes: Cedarwood NaturalsTogether™, Golden Amber, Tonka Bean, Moss

Filmed on location in Berlin, the MCM ULTRA campaign takes place in a seemingly infinite room
made of entirely gold-tinted mirrors. The MCM tribe moves through the warm, ultra-luxurious light to reveal the ULTRA bottle, capturing the feeling of upscale, sensual glitz & glamour that
encapsulates ULTRA. A special lens was used to capture a hyperreal feel & ultra-crisp look.

“Creating a scent really excites me. It is a completely different approach to a fashion collection but the spirit has to align. With ULTRA I wanted to capture the glamour, the passion and the strength of the 21st century global woman. After our first unisex scent, this is the ultimate celebration of modern femininity,” says Dirk Schönberger, Global Brand Officer, MCM.

Fragrance Description: MCM Ultra Eau de Parfum is a chic woody-floral scent for her that mixes notes Pink Lady apple, apricot nectar and tuberose with golden amber and cedarwood. It’s meant to evoke the modern nomad who travels the world in search of adventure.

Scent Style: a modern woody-floral fragrance for her

Key ingredients: black currant, pink pepper, Pink Lady apple, apricot nectar, tuberose, jasmine sambac, cedarwood, golden amber, tonka bean

How to use: Hold bottle approximately 12 inches from your skin and spray twice. Allow to air dry.

Scent fact: Pink Lady apple has an aroma that is both tart and sweet at the same time. It’s ideal in the top notes of a fragrance.

MCM Ultra is available in Canada at thebay.com, Hudson’s Bay stores, shoppersdrugmart.ca and select Shoppers Drug Mart stores.

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