Swiss luxury brand Montblanc has inked a deal with Zinédine Zidane, one of the greatest soccer players and celebrated coaches of all times, to be its latest Mark Maker and the face of the Montblanc Legend fragrance line.
In addition to collaborating with the Maison on upcoming Montblanc writing instruments and leather goods campaigns, Zidane is set to appear in a new campaign for the Montblanc Legend fragrance line later this year. The French-born icon embodies Montblanc’s core belief that everyone can leave a mark by living a life with passion and purpose, and by doing what truly moves them.
“Zinédine Zidane is the ultimate Montblanc Mark Maker, a man who makes his mark not only on the world of sport but has had an incredible impact on the global stage. He is living proof that following what moves you in life leads you to a place of fulfilment and success. He is an inspiration to so many across generations, and we are delighted to be collaborating with Zinédine, writing a new chapter together in his extraordinary story,” says Nicolas Baretzki, Montblanc CEO.
Living by Montblanc’s ethos of What Moves You Makes You, Zidane has always done what moves him rather than what is expected of him, never following a path that was dictated to him. His extraordinary journey has taken him from his hometown of La Castellane, Marseille to Turin, Madrid and beyond. World Cup, European Cup, Champions League, Golden Ball, star player, world-renowned coach – his sporting feats, his football style and unique moves on the pitch are – what many believe – what legends are made of.
His ability to challenge himself every day with a unique ability to learn, understand and deal with new situations, as well as his passion and work ethic were instilled in him by his father, Smail Zidane. Those values were captured in an autobiographical book « Sur les chemins de pierres » (Ed Michel Lafon) penned by his father with a preface by Zinédine Zidane about the challenges he had to overcome from his humble beginnings in the mountains of Algeria to building a life in France.
The words written by his father throughout his life, whether poems, thoughts or his powerful autobiography continue to guide him. Like a powerful talisman he carries with him, in a little notebook -these words inspire Zidane.
“Montblanc is a Maison of culture and quality that believes in the importance of transmitting ideas and thoughts to others through writing. A belief that I share as someone who has benefitted from the values and culture my father and family passed on to me, and that I am trying to transmit as well. Personally I write in my notebook quite every day… I don’t only sign autographs!” laughs Zinédine Zidane.
Beginning September 2022, Zinédine will appear in Montblanc content alongside signature leather pieces that highlight the importance of mobility, both physically and metaphorically, on the road to achieving one’s goals, as well as alongside Montblanc writing instrument to underline the power of writing to unlock creativity and share ideas.
In an upcoming print, TV and digital campaign for its Montblanc Legend fragrances, Montblanc pays tribute to the legendary grace and presence of Zidane. Humble and hardworking, the sporting icon has often been referred to as a “legend”; not necessarily the path he chose for himself, but one that his passion, skill and determination led him to. Legend, Montblanc’s bestselling fragrance line, channels the mindset of those who don’t seek glory, but strive to leave their mark with purpose, conviction and passion, writing their own legend along the way.
Montblanc fragrances are available in Canada at Hudson’s Bay stores, thebay.com, Shoppers Drug Mart stores, shoppersdrugmart.ca, Sephora stores and sephora.ca