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First Look: Montblanc Legend Goes Red as it Celebrates its 10th Anniversary

Montblanc Legend Red debuts to celebrate Legend’s 10th anniversary

Swiss luxury brand marks the 10th anniversary of its global bestselling fragrance Legend with a new edition, Red.

The next Legend chapter: Red

Fans of Montblanc’s legendary pens will know that the colour red holds special prominence in the rich heritage of the brand. It’s was in 1906 when the company unveiled its famous “Rouge et Noir” fountain pen, one of Montblanc’s earliest writing innovations. It quickly became a signature colour utilized frequently through the years across collections from writing instruments to leather goods and now fragrance. Introducing Montblanc Legend Red, a fragrance that promises to be one of the biggest men’s scent launches of 2022.

Confidence in a colour

There is no colour more intense than red. And none that attracts the eye faster. That’s why the vibrant hue is used in highway signs, warning symbols and stop lights. It demands attention. This impact is amplified in the Montblanc Legend Red bottle as it is painted in a blue-red lacquer. The high-shine flacon with silver accents conveys a masculine elegance – much like the Montblanc pens.

Legend Red: a modern fresh woody fragrance

Perfumer Anne Flipo and Nicolas Beaulieu took on the challenge of re-imaging the iconic Legend fragrance with a new energy and character.

perfumer Nicolas Beaulieu
Perfumer Nicolas Beaulieu

They chose the juicy freshness of Blood Orange and zesty grapefruit blended with the spicy contrast of cardamon. Citrus such as this adds an uplifting energy to a scent and blends very well with woody notes.

Perfumer Anne Flipo
Perfumer Anne Flipo

The duo then handpicked clary sage, cedarwood and juniper berry to add an aromatic quality to the formula. To temper the brisk juniper note, a trio of creamy and warm notes was added: mahogany, Atlas Cedarwood and tonka bean. It’s a charismatic woody fragrance that gives a burst of energy at first spray.

blood orange
blood orange

Earth-conscious fragrance

For the creation of the fragrance the cedarwood, clary sage and tonka beans are ingredients sourced from LMR, a company that works with local producers around the world to source pure, natural and sustainable ingredients with a strict ethos of complete transparency, and supporting environmental management, sustainable development and local communities. In addition, the fragrance itself does not contain ingredients of animal origin and is formulated with naturally derived alcohol. 


Montblanc Legend Red

Concentration: eau de parfum

clary sage
clary sage

Scent Style: a fresh masculine woody scent for him

Perfumers: Anne Flipo & Nicolas Beaulieu


Key notes: Blood orange, grapefruit zest, cardamom, clary sage, cedarwood, juniper berry, mahogany, Atlas cedarwood, tonka bean

tonka bean
tonka bean

To read about the history of Montblanc, click here.

Montblanc Legend Red is available in Canada end of March 2022 at, Hudson’s Bay stores,, Shoppers Drug Mart stores, and select Sephora stores.

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  • Linda L
    March 17, 2022 at 8:03 am

    Blood orange, grapefruit with cardamon added to the woody notes…A fresh fragrance! Men will love the unique red flacon!

  • September Dee
    March 15, 2022 at 10:31 am

    I’m obsessed with the red lacquer bottle. Gorgeous! Hope the guys will pick it up.

  • Angela Citrigno
    March 15, 2022 at 10:27 am

    I love the beautiful red falcon. Simplicity at it’s best. I always love starring at the photography that you use.

  • Anna Roszak Robinson
    March 15, 2022 at 8:02 am

    Beautiful ❤️