NEW Bvlgari Le Gemme Emyr expresses the power of Golden Pyrite
Roman jeweller Bvlgari has just unveiled a powerful fragrance for him that channels the strength of golden pyrite. Master perfumer Jacques Cavallier studied the precious metal with its cool, metallic exterior and heart of pure fire before composing this premium fragrance under the Le Gemme family of scents. It’s a fascinating and ultra long-lasting fragrance for men that boasts a woody freshness.
Ginger, Sandalwood and Labdanum.
ABOUT THE FRAGRANCE:
“An elegant signature of woody freshness, lasting for hours on the skin.” – Jacques Cavallier, Master Perfumer
Finding inspiration from the stone of power, Pyrite, found in the Mediterranean Basin, Le Gemme Empyr features a duality of cool exterior and inner warmth. A vibrant and contrasting expression of modern masculinity that pulses with fiery passion beneath a calm surface.
To conjure its fascinating duality, Cavallier chose a perfect pairing of contrasting ingredients, expertly layering them to achieve a masterpiece of olfactive emotion. Fusing woody freshness with the enveloping warmth of sandalwood, it opens with the vibrant spice of ginger exclusively selected for Bvlgari. Like fire under ice, it calls to mind the coolness of Pyrite, and, hidden within, its ardent, fiery soul.
Pyrite’s most fascinating feature is its inherent duality: a cool, metallic exterior conceals a heart of pure fire. Today, its meaning is symbolic: a connection between instinct and modern capability, a tie to the power, force and determination that exist at the heart of every man — and inspire success in every facet of his life.
Encapsulating Bvlgari’s latest expression of strength and modern charisma, this latest creation is a treasure forged over centuries and brought to life with authenticity and a contemporary touch. Shaped like a Roman obelisk, the flacon alludes to the travel markers that adorned ancient trading routes to the Eternal City, as well as capturing the striking lines of Bvlgari design. As with the rest of the collection, the flacon’s signature cap is topped by a pyramidal insert that evokes the brilliant nuances of Pyrite in yellow gold and bronze, finished with a metallic silver sheen.
HOW TO USE IT:
To preserve the integrity of the scent, keep the fragrance out of direct sunlight and away from extreme temperatures. Spray on pulse points including wrists and neck. Apply fragrance to clean, hydrated skin to extend your wear throughout the day. Avoid rubbing the skin where the fragrance has been applied.
ABOUT THE BRAND:
Master of Colored Gems. Jeweler to the Stars. Since its founding in Rome in 1884, BVLGARI has been known for Italian excellence, exquisite craftsmanship and magnificent creations. BVLGARI’s fragrance innovations, while paying homage to our home in the Eternal City, reflect the use of groundbreaking ingredients, vibrant color combinations and the highest quality ingredients.