NEW Versace Eros Parfum

Versace’s global bestselling Eros fragrance for him now comes in its strongest concentration yet: a parfum edition

One of the most interesting global fragrance trends of the past year is the popularity of “parfum” editions for men. Traditionally, these very concentrated scents were reserved for women’s luxury perfumes. But a growing audience of male fragrance enthusiasts is embracing stronger and bolder scent editions.

In fact, parfum for men is one of the fastest growing segments in the worldwide fragrance industry. Even with a higher price point due to the higher cost of essential oils, men are enjoying these confident parfums.

A parfum is the most concentrated form of fragrance in modern perfumery. While an eau de toilette can have 8 to 12% essential oils, a parfum can have upwards of 20% depending on the brand. This means a stronger and longer-lasting scent.

“Eros, like the Greek God of Love, is passionate, is heroic and he’s romantic. I chose its ingredients to convey a unique feeling of sensuality, confidence and inner strength,” explains Donatella Versace. She says that mystic woody notes bring richness and addiction to the fragrance for an intensified sensuality. Every note is elevated for maximum impact – from cool citrus to its aromatic heart.

Eros Parfum is a fragrance in line with vegan principles. The product contains no intentionally added animal products or animal-derived products such as dairy, eggs, bee products or animal enzymes.

Versace Eros Parfum is available in Canada at Sephora and sephora.ca , Hudson’s Bay stores, thebay.com, and Shoppers Drug Mart stores and shoppersdrugmart.ca

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