Oscar de la Renta celebrates New York City with new floral-amber fragrance

Oscar de la Renta celebrates New York City with new fashionable floral-amber fragrance

If you are a fan of the tv series “And Just Like That” or its predecessor, “Sex and the City”, you’ll know that Oscar de la Renta gowns have played a central role in the New York City-focused stories. Sarah Jessica Parker and her co-stars have worn numerous outfits by the famous American fashion house that can only be described as showstopping. There is something so romantic and cinematic about de la Renta gowns.

So it is no surprise to learn that the fashion brand is launching a fragrance this month that pays homage to the fashion capital. Oscar de la Renta New York is a feminine floral-amber-rose eau de parfum that aims to capture the energy and magic of the city. The fragrance bottle and folding carton emulate the iconic art deco architecture of New York City’s most illustrious landmarks. Intricate vertical fluting seamlessly fuses the bottle and cap, resembling the architectural heritage that adorns the city’s skyline. The soft pink hue of the fragrance glistens through the bottle, accentuating the timeless femininity of the refined scent.

“I wanted to exude a modern charm while retaining the timeless elegance synonymous with Oscar de la Renta fragrances and is the perfect complement to her colourful personality,” explains IFF VP Perfumer, Yves Cassar.

The floral-amber-rose fragrance opens with an enticing blend of strawberry, natural tangerine heart, pink peppercorn and gardenia flower. It unfolds with a captivating bouquet of rose and jasmine flower, grounded in clary sage and orris (iris) concentrate. A harmonious dry down of sandalwood, sugared crystals, vanilla bean and velvety musk punctuate the evolving scent on a refined and elevated note.

In keeping with the theme of the scent, the ad campaign is just as you’d expect. A fashionable vision. The ad features model Candice Swanepoel who takes a mesmerizing journey through the bustling streets to the summits of Manhattan’s towering skyscrapers. The print ad captures Swanepoel in a stunning nude crinkled chiffon gown. It was shot by photographer Remi Lamandé.

The tagline is quintessentially de la Renta: New Dream, New You, New York.

Oscar de la Renta New York is available in Canada at scentlodge.com

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