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Superstar choreographer Maddie Ziegler’s dance of joy for Kate Spade

Superstar choreographer Maddie Ziegler’s dance of joy for Kate Spade

American actress and choreographer Maddie Ziegler has choreographed the year’s most joyful and optimistic dance routine that celebrates the energy and passion of New York fashion brand Kate Spade. It captures a moment of spontaneous celebration through an upbeat dance that could almost be part of a flash mob.

Maddie depicts a free-spirited woman, dancing with friends in a fun, cheerful choreography that instills the inclusiveness, unconventionality and confidence that Kate Spade embraces.

Maddie Ziegler dances for Kate Spade
Maddie Ziegler dances for Kate Spade

“I’ve been dancing since the age of two,” she says. “I don’t really remember it, because I was little, but my mom signed me up and would put me in cute costumes. A lot of girls get into dancing, but I loved it so much that I kept doing it.”

She says she started with ballet, and once she started to really like it, she got into more – she did jazz and tap, and then kept going.

Maddie Ziegler dances for Kate Spade
Maddie Ziegler dances for Kate Spade

Passion about dance from an early age, Maddie has been performing on American television screens since the age of eight, before ultimately gaining worldwide recognition for her performances in Sia’s “Chandelier” and “Elastic Heart” music videos.

“All I do is watch dance videos. I love Ricky Ubeda, who is a contemporary dancer, and I also love Madison Cubbage. They inspire me to work harder every day.”

In recent years, Ziegler has segued to the big screen, starring in multiple films, including Steven Spielberg’s upcoming movie adaption of musical “West Side Story”. She literally radiates joy, confidence and optimism on screen. We dare you not to smile when you see her dance for Kate Spade Eau de Parfum.

kate spade eau de parfum
kate spade eau de parfum

Sneak Peek: Here’s a first look at Kate Spade Eau de Parfum which will arrive in Canada in September at Hudson’s Bay and Shoppers Drug Mart stores and online. Perfumer Marie Salamagne blends notes of wild strawberry, fresh bergamot, ambroxan and cashmeran creating a fresh fruity-floral-woody scent for her.

“I just want to continue to pursue dancing. I want to focus on making it out there and showing everybody my heart and soul through dance…and do it until I can’t walk anymore.”

Maddie Ziegler and friend
Maddie Ziegler and friend

“I dance. I don’t really do anything else,” she laughs.

Kate Spade Eau de Parfum launches in Canada in September at, select Hudson’s Bay stores, and select Shoppers Drug Mart stores.

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  • Heather Schell
    August 20, 2021 at 7:11 am

    Maddox is a literal ray of sunshine!

  • LInda L
    August 17, 2021 at 1:18 pm

    A happy collaboration! Can’t wait to spritz this Kate Spade fragrance.

  • Sherri Gelbart
    August 17, 2021 at 12:54 pm

    Fruity-florals sound great and I love this beautiful collaboration. I can’t wait for the arrival!

  • September Dee
    August 15, 2021 at 9:20 pm

    I ‘very always been a huge fan of Kate Spade. Maddie is incredibly talented. This is a fantastic collaboration!

  • Trisha Pedros
    August 15, 2021 at 9:46 am

    She is spectacular!

  • Anna Roszak Robinson
    August 15, 2021 at 9:26 am

    Love this!