Five Fascinating Fragrance Trends for 2024 To say the global fragrance industry is evolving at hyper-speed would be an understatement. At no time in the past two centuries have we seen…
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perfume trends
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The Gen Z Fragrance Phenomenon You could say the global fragrance industry is experiencing a ‘youthquake’. That’s because Gen Z is reimagining how we experience and enjoy fragrances at all price…
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Step Outside Your Comfort Zone & Try Something New Ask perfumer Bruno Jovanovic, a senior perfumer at Firmenich, about the current state of perfumery and he’ll tell you there has been…
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The competitive fall launch season has begun for the fragrance industry and we’ve spotted some interesting global trends emerging. Beginning September 1st through December, fragrance houses schedule their biggest launches of…
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Four Global Fragrance Trends for 2022 As we ease into a new year, there are some exciting fragrance trends on the horizon. The effects of the global pandemic continue to ripple…
