The Gen Z Fragrance Phenomenon You could say the global fragrance industry is experiencing a ‘youthquake’. That’s because Gen Z is reimagining how we experience and enjoy fragrances at all price…
Browsing Tag
scent trends
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The competitive fall launch season has begun for the fragrance industry and we’ve spotted some interesting global trends emerging. Beginning September 1st through December, fragrance houses schedule their biggest launches of…
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Five emerging scent trends: Much like cycles in fashion, music and interior design, notes and ingredients in perfumery move in and out of style over the decades. Each generation discovers its…
