The Must Read: Floriography

The Must Read: Floriography

Flowers have fascinated perfumers and scent enthusiasts for centuries. From the exotic scent of jasmine to the feminine strength of lily-of-the-valley, floral notes have made up the majority of hundreds of perfumes. What most consumers don’t know is that each flower has its own personality and it can be challenging for perfumers to get them to blend seamlessly into a single composition. Some have bold characters and conflict with similarly-strong blooms. It’s a skill making each cooperate.

Author Coulthard explores the characters of 50 well-loved flowers and plants exploring the myth, magic and language of flowers in her fascinating book “Floriography”. It’s a must read for anyone who loves floral fragrances.

“Flowers can talk. Red roses say ‘I love you’, white lilies offer condolence and poppies invite us to remember,” she says. “For thousands of years, humans have used flowers as a language, a short-hand for emotions and meanings.” Sally delves into the meanings of flowers and where they came from, whether it is ancient mythology or hedgerow folklore. From peonies to sweetpeas, ivy to irises, Floriography is a beautifully illustrated guide that will take the reader on an intriguing journey through the history, legend, anthropology and literature of flowers, showing how modern-day society still relies on the meaning of flowers. From the Chinese lotus flower to the Celtic bluebell, the myth, magic and language of flowers is still blossoming today.

Learning more about your favourite floral notes will give you a new appreciation of your signature scents. You’ll learn why these particular flowers speak to you. It’s a beautiful scent companion.

Floriography is available in Canada at select bookstores including Indigo.

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    July 18, 2021 at 9:30 am

    Such a beautiful book, perfect for the coffee table for all to enjoy

  • Angela Citrigno
    July 18, 2021 at 9:25 am

    Sounds like a must read and a great coffee table book too. I love floral based fragrances and yes look at all those beautiful illustrations. @959angela

  • Heather Schell
    July 15, 2021 at 3:52 pm

    Oh! I need this in my library! Shhh don’t tell anyone… I’ve been banned from buying more books.

  • September Dee
    July 15, 2021 at 11:50 am

    What a beautiful book!

  • LInda L
    July 15, 2021 at 8:00 am

    Love the illustrations! So Informative! It shall be such an interesting afternoon read.