Trending: Purple Freesia

Much like home décor and fashion trends, ingredients move in and out of style in the world of perfumery. Certain notes will become capture the imagination of perfumers around the globe and suddenly appear in a range of scents for him or her. One of the reasons this happens is that ingredient suppliers can develop a new accord or a new way of extracting the fragrance from the bloom that is innovative and fresh. We’ve seen this happen with rose notes in particular as manufacturers have given the popular ingredient a fresh twist with fruity and spicy facets.

Welcome to the modern age of freesia. This is a delicate flower that has a fruity aroma that smells like fresh strawberries. It’s a sweet, airy scent that works very well in perfume compositions because it blends so well with citrus notes like bergamot, bitter orange and pear.

Purple freesia is of particular interest because this variety of freesia has a light citrusy character that gives the scent an uplifting and sparkling facet. It is airy which makes it ideal for those who don’t like overly strong fragrances. And it is described as a ‘complementary’ note which means it isn’t overpowering. It isn’t the star of the show.

Freesia got its name from Freiderich Heinrich Theodor Freese, a German doctor (1795-1876) who collected plants around his home in Kiel. Legend has it that he named the delicate blooms in honour of a friend.

You’ll find purple freesia in the new Versace pour femme Dylan Purple.

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