Year of the Wild Strawberry

Year of the Wild Strawberry

Year of the Wild Strawberry
Year of the Wild Strawberry

If you love the juicy, sweet aroma and taste of wild strawberries in late June, you are going to love the new fragrances coming throughout 2024. We’ve noticed that perfumers have rekindled a passion for the tiny red fruit for a number of women’s eau de parfum compositions. In many cases, it replaces citrus notes such as lemon and mandarin.

So, what does wild strawberry smell like? The summer berry has a lush, juicy, fruity-green aroma that is brisk, uplifting with both sweet and tart facets. The best quality strawberries are not overpoweringly ‘jammy’ but more fresh and clean. Perfumers like this note as it is complex in nature offering textures and nuances to a fragrance. It also blends nicely with white flowers and sandalwood.

kate spade new york eau de parfum with wild strawberry
kate spade new york eau de parfum with wild strawberry

In 2020, star perfumer Marie Salamagne used wild strawberry in Kate Spade New York Eau de Parfum. “My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers,” she says of the composition. She describes strawberry as having a colourful and carefree nature in scents.

sneak peek: Coach Love with wild strawberry
sneak peek: Coach Love with wild strawberry

Fellow American fashion brand Coach has incorporated wild strawberry in its upcoming Coach Love fragrance. It describes the note as “thrillingly delicious” and it blended with red velvet rose and vibrant cedarwood. Perfumer Antoine Maisondieu balances the notes perfectly creating a modern fruity-floral scent that is ideal for day. (It launches late March in Canada)

Expect to smell more wild strawberry notes in fragrances debuting in the coming months and throughout the year. It is definitely a trending note.

More Scent Lodge Stories You Might Enjoy

  • Daniela Sborlini
    February 11, 2024 at 8:24 pm

    Excited for this trend. Love the smell of ripe strawberries

  • Somia
    February 3, 2024 at 5:53 pm

    Such a fun ingredient. Can’t way to smell these

  • Brenda Cremer
    February 1, 2024 at 11:32 pm

    Oh these sound so delicious, it will be fun testing new scents this year.

  • Angela Citrigno
    February 1, 2024 at 2:12 pm

    Looking forward in seeing what Scent Lodge Edit has in store for us. I know it’s what we all wanted. Congratulations on the upgrade 🍾🥂👏🏻

  • Angela Citrigno
    February 1, 2024 at 2:03 pm

    Strawberry and rose notes is a true treat for your senses. Gorgeous photos. 🍓♥️🌹

  • Urmi P
    February 1, 2024 at 1:53 pm

    Love that strawberry will be trendy for summer!!! 🍓☀️

    • Marla Veis
      February 15, 2024 at 4:46 pm

      I’m looking forward to trying the new Kate Spade fragrance. Strawberry is one of my favorite flavors so l think l would like the scent.

  • September Dee
    February 1, 2024 at 10:03 am

    I’m gong to enjoy trying an alternative to my citrus notes. Love fresh and clean and but not not jammy or too rosy. Will check these out.