First Look At The NEW Versace Bright Crystal Ad Campaign

Lily James stars in new Versace Bright Crystal ad campaign

Lily James stars in Versace Bright Crystal campaign
Lily James stars in Versace Bright Crystal campaign

British actress Lily James is starring in an edgy new ad campaign for Versace’s award-winning Bright Crystal. She replaces South African model Candice Swaneopoel who posed for photographer Mario Testino in the 2011 campaign featuring Swaneopoel clutching a bottle of the floral scent while reclining in her bed. This new 2023 ad gives James a stylish makeover with metallic dresses and cat-eyed makeup all set to a thumping club beat soundtrack.

behind-the-scenes at the Versace Bright Crystal shoot
behind-the-scenes at the Versace Bright Crystal shoot

Lily Chloe Ninette Thomson, better known by her stage name Lily James was born in Surrey, England, April 5th, 1989. Having studied at the acclaimed Guildhall School of Music and Drama in London, she captured the hearts of British tv viewers in the series Just William in 2010. But it was her role in period drama Downton Abbey (2012 – 2015) that made her a global star. This led to a series of dramatic film roles. Her portrayal of Pamela Anderson in the biographical series Pam & Tommy in 2022 earned her a Golden Globe nomination.

Lily James for Versace
Lily James for Versace

The new Bright Crystal ad campaign follows the style and look of Donatella’s fashion videos and runway shows. With quick split-editing, the director creates a sense of energy and momentum. This is Bright Crystal for a new generation.

Versace Bright Crystal Eau de Toilette

Master perfumer Alberto Morillas skillfully blends juicy pomegranate and refreshing yuzu citrus with delicate floral notes of magnolia, peony and lotus to beautiful effect. He then adds amber and smooth mahogany to warm the scent and give it a chic and elegant dry down. This light floral scent is ideal for daytime wear.

Fragrance launch: 2006

Made in Italy. Award-winning scent.

Scent Style: fresh & light fruity-floral for her

Key ingredients: pomegranate, yuzu (Japanese citrus fruit), iced accord, magnolia, lotus, vegetal amber, peony, musk, mahogany

Scent fact: “Versace stands for beauty, sex and glamour,” says Donatella Versace. This fragrance features notes from her favourite flowers.

behind-the-scenes at the Versace Bright Crystal shoot
behind-the-scenes at the Versace Bright Crystal shoot

Versace fragrances are available in Canada at Sephora stores,, Shoppers Drug Mart,, Hudson’s Bay stores,, London Drugs, Holt Renfrew stores, and select pharmacies across the country.

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  • Sharon Williams
    November 14, 2023 at 2:56 pm

    My all time favorite! Versace Bright Crystal will always be one of my regular scents. Love the compliments especially from my Mr.

  • Liz Howard
    November 4, 2023 at 5:22 pm


    • Brenda Elkins
      November 8, 2023 at 3:32 pm

      Donatella Versace is an artistic genius. This campaign for Versace Bright Crystal brings the vibe and energy of the fragrance to a wide audience. Lily James is the perfect ambassador for the brand. @BrendaECoventry

  • September Dee
    November 1, 2023 at 1:42 pm

    She’s the perfect choice for this campaign.

  • Linda L
    November 1, 2023 at 10:37 am

    Lilly James is perfection in this ad! No doubt Versace BrightCrystals will be a hit!

  • Angela Citrigno
    November 1, 2023 at 9:55 am

    The new ad for Versace Bright Crystals is absolutely gorgeous. Donatella has hit the nail on the head with the theme of beauty, sex and glamour.

    November 1, 2023 at 7:28 am