Alibi Re-Imagined as an eau de toilette
Following the global success of Alibi, New York-based fashion house Oscar de la Renta is launching a new interpretation of the fragrance, this time in a lighter eau de toilette concentration. Designed in close collaboration with Creative Directors Fernando Garcia and Laura Kim, the scent takes the star ingredients of the original and uses them in new ways.
“With the Alibi Eau de Toilette, we wanted to continue the vision of the Alibi Fragrance. The scent is lighter, fresher, and truly expresses the identity of the Oscar de la Renta woman: sophisticated, sensual and empowered,” says Laura Kim. The fashion brand is enjoying a renaissance these days with Hollywood A-List celebrities and pop stars wearing the intricate gowns and designs at Red Carpet award shows around the world. The hand-detailing on the floral-themed gowns is truly remarkable. The duo demonstrate the art on numerous social media videos.
The same attention to detail and craftsmanship found in Oscar de la Renta’s beloved Alibi handbag serve as inspiration for the fragrance bottle design. This structured yet timeless silhouette of the bottle is accented with a reimagined rose gold lock clasp that is also featured on the iconic handbag. The delicate blush colored juice perfectly complements the confident yet elegant design.
Inspired by the modern Oscar de la Renta woman, Takasago perfumer Catherine Selig wanted to create “a naturally charming and romantic fragrance, elegant yet full of playful feminine mystique.”
Notes of bright and sparkling Bergamot, Mandarin and delicate Pear Blossom create a vibrant and sensual opening. At the heart of the fragrance, velvety Peach combines with blooming Lotus and Peony flowers to lend a soft and fluid floracy. Amber, White Woods and precious Musk create smooth and sophisticated silage. It’s modern and stylish.
Irina Shayk returns to front the ad campaign. The international icon and house muse was photographed from the terrace of the Soho Grand Hotel penthouse in Manhattan wearing a silver Oscar de la Renta couture gown.
Oscar de la Renta Alibi Eau de Toilette is available now at Hudson’s Bay stores and thebay.com. It will arrive at Shoppers Drug Mart stores shortly.