Bvlgari Pour Homme’s new Olfactive Concentration
If you’ve traveled through Asia in the past few months, it is likely you’ve smelled one of the region’s most popular fragrances. Italian jeweller’s Bvlgari Pour Homme has become a sensation with a younger generation who has discovered the fresh woody-musk scent. It’s wildly popular with Gen Z guys who love the blend of Darjeeling tea, ginger essence, Celian black tea, guaiac wood, ambrette seeds and a musk accord. It was composed by Master Perfumer Jacques Cavalier.
This month sees the debut of a stronger concentrated eau de parfum that offers longer wear from the original eau de toilette. Traditionally, a spritz of eau de toilette will last about three hours, while a spray of eau de parfum will last approximately five hours. This new concentration follows a global trend to stronger, more concentrated fragrances. Consumers are asking for stronger and stronger versions of their favourite scents – especially men.
What makes this fragrance stand out from the competition is the perfect balance of ingredients in the blend. Ginger in particular can be aggressive in a scent and needs a steady hand to make it seamlessly blend with the other ingredients. In this case, the tea notes and smooth guaiac wood tone it down nicely. This is a refined and elegant scent that deserves the attention it is getting.
Bvlgari Pour Homme Eau de Parfum launches this month at Holt Renfrew. It will roll out to Hudson’s Bay in spring.